Advanced PostHog Analytics

Goal: Improve knowledge of your users, by collecting specific events to drive a better behavior-understanding, leading to tailor-fit charts to monitor the right KPI for your business.

<aside> 💡 If you don’t have PostHog configured for your app yet, take a look at Noloco essentials analytics using PostHog

I usually recommend starting with the “custom” integration first, see how it goes, and how we go from there to build the advanced integration your business needs.

Usually, this approach saves you money, because you will understand better what you can achieve by yourself using PostHog directly. And make a more sensible decision about whether I should build more things for you.

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Benefits

• Discuss together to help you understand if what you need can be achieved by yourself, without requiring any coding skills
• Track events that are meaningful for your business
• Convert those “raw events” into meaningful charts and dashboard to better monitor your KPIs

Recommandations

Clients who need my help regarding advanced analytics usually need me because:

• They don’t know how to build a specific chart
• They’re unsure about what graph to use for a particular KPI
• They know they don’t collect the necessary data and want to adapt the script
• They need to collect some data in a different way to get more accurate results (e.g: custom actions, etc.)
• They need training on learning how to use PostHog more effectively

If you want to give me this mission, I suggest asking yourself a few questions beforehand:

• What do you need? What is important for your business? I’ll be glad to discuss with you and make some recommandations on-the-go, but you should have a few key-needs and KPIs you want to track to make this mission fruitful.
• Do you need to improve the data collection only? Or to build your charts, too? *Sometimes, it might be necessary to add some custom events in your existing PostHog JS script, if the KPIs you want to track aren’t yet doable because PostHog lacks some data ingestion.

Alternatively, I can guide you about how to do that from PostHog UI (using their “Actions”), if that’s a better fit (it really depends on the use-case).

In any case, I’ll be happy to also build your charts for you, if you don’t know how to do it, or don’t have the time for that.

Having a proper understanding of what you need and which part should be done by myself will help you take the right decision (and save money, or time).*